24 - How To Communicate What You Do

Ever feel like you know you can help people, but when it comes to explaining it to potential clients, you struggle to find the right words? Or worry that you'll be misunderstood? Or maybe you’re finding that your audience doesn’t seem to get the value you bring to the table?

Here’s the thing: if you don’t know how to communicate what you do in a way that resonates with your audience and potential clients, they won’t know it’s for them—or that you can help them.

And the challenge- the more expertise you have, the more you can help your people- the more challenging it is to communicate it in a way that makes sense to them!

In this episode, I’ll walk you through five actionable tips to sharpen your messaging so it connects deeply with your ideal clients and positions you as the clear solution to their problems.

In This Episode, You’ll Hear:

• Why using their words—not yours—can make all the difference in how your messaging lands.
• How to describe your audience’s current situation in a way that builds trust and connection.
• The importance of having a clear promise that highlights the transformation your clients will achieve.
• Why knowing the scope of your work and what you want to be known for is critical to your brand and messaging.
• How to test your messaging so you can refine it until it resonates and converts.

Let’s shift the way you communicate so your ideal clients see your offer and think, this is exactly what I need!

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Connect with Lauren on Instagram @laurenmonique.business