63 - How to Renew Your Clients (Without Feeling Awkward) [The Renewal Series]

One of the keys you might be overlooking to fill your programs more easily?

Renewals!

It's so much easier to sell to an existing client rather than a new one- I've read it can even cost 5x more to acquire a new customer than retaining an existing one.

Now, I personally don't see it as "acquiring a customer" but when you can include renewals in your program rather than always looking for new clients, you'll be able to fill your program more easily, make your revenue more consistent and deliver deeper transformations for your clients.

All of that is awesome... but how do you actually make that work in practice?

In this series, we're diving into renewals and retention- how to structure your program for renewals, how to position and sell your renewal offer, and how to improve your retention rate.

Listen to Part 1 here.

In this second episode on Renewal Structure, you'll hear:

• The 3 renewal mistakes that will massively impact conversions
• How to position your renewal offer so your alumni know it will be valuable for them
• If you should price your program differently for renewals
• How and when to talk about renewals (without feeling awkward or pushy about it)

Now that that you have an idea of how to position and sell your renewal offer, what can you do to increase your retention rate? We'll dive deeper into it in Part 3!

And, if you'd like support on structuring your program to offer renewals too, Signature Program Design could be a great fit for you. DM the the word WAITLIST and I'll send you more details!

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business