The Program Design Podcast
Welcome to the Program Design Podcast.
I'm your host, Lauren Monique- teacher and curriculum writer turned program mentor and business strategist for coaches, educators and online experts.
Whether you're looking to create your first ever group coaching program or scale your current offer for more freedom, revenue and consistent income, this is the podcast for you.
Here you'll find practical strategies and encouragement mixed with a bit of manifestation and intuition to help you design and grow a program you love.
encouragement and inspiration Let's dive in!
The Program Design Podcast
93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)
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Selling to businesses and entrepreneurs is not the same as selling to consumers.
It's just not!
But so many of us are in programs learning from coaches who have always sold to...
Coaches.
Or at least, have always sold to businesses and entrepreneurs.
Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be.
You might just need strategies specific to that industry.
In this episode, you'll hear
- How I learned this the hard way, and why selling B2B just isn't the same as B2C
- The Top 3 Drivers: What they are and why your offer needs to hit at least one
- The shift that helped my client go from getting "crickets" on her emails to filling her program with 20 clients
- Why most of us are solving "important" problems, but they end up saying "not right now"... and what to do instead.
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Connect with Lauren on Instagram @laurenmonique.business
